Online training and markers guide for only £99 (+VAT)
Great writing starts with great thinking. With this digital guide, you can train your team to write in a friendly and engaging style. Find tips and tricks for clear writing, along with exercises to practice the techniques.

What’s inside?

• Writer’s Guide: Get advice on how to write for business, our top ten principles, and multiple training exercises.
• Leader’s Guide: Learn all the answers and explanations. So you can work through the Writer’s Guide with your team and mark their exercises.

In this digital workbook, your writers will learn how to:

• Use clear, simple and persuasive language. Set the foundations for your brand voice.
• Cut through the noise. Spot and eliminate confusing jargon and acronyms.
• Switch to the active voice. And see when it’s okay to break the rules.
• Build trust. Sound genuine by cutting the salesy language.
• Lead with the benefits. Help your audience feel the value of your product or service.
• Plan and structure. Get a step-by-step framework for writing with confidence.
• Review other people’s work. Learn how to give constructive feedback.

• Junior to intermediate writers who are looking to sharpen their skills.
• Hiring managers who want to understand how to judge new writers or creators.
• Start-up or SME founders who want to train their team to use a simple brand voice.
• Marketing or brand managers who need to create clear and consistent copy.
• HR managers who want to create a culture that embraces being clear and friendly.
• Customer service teams who want to build rapport with their customers.
• Product managers who need to communicate ideas with their teams.

• Write content that not only sells your product, but connects with your audience.
• Have a solid foundation for a brand voice.
• Set expectations for your writers and new hires.
• Understand why clear language works better and the research behind it.