Avapond
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Who we are.

Dare to think. That’s our motto.

Because what’s the key to a good blog? A strong message. The key to an advert? It makes you stand up and notice it. The key to a good customer letter? It considers how they’re feeling. The key to a good website? It’s logical and tells the right information at the right time in the customer’s journey.

The key to good writing? Good thinking.

That’s what drove us to create Avapond. We wanted to help companies write better words. And better words need better thinking.

In fact, that’s why we’re called Avapond. It comes from us constantly saying: “I’ll have to ‘ave a ponder.”

Meet our founders

Here are the happy duo that originally thought about putting together an agency. With over 23 years combined experience, we’ve worked across a range of brands and industries, from gaming to finance.

Lewis Dowling

Head of words

Your wordsmith, with over 13 years working on tone of voice, naming, content and training projects.

Sarah Impey

Head of marketing

Your marketing expert, with over 10 years working on strategy, content, campaigns and project management.

So what have we worked on?

We’ve helped gaming companies present webinars. Ghostwritten blogs for chief executives. Overhauled the text in apps and websites. Tidied up job descriptions. And spiced up the voices of companies from gaming to finance.

We focus on four areas: writing, training, strategy and branding. So whether you need an extra hand with your marketing content, your customer experience or your internal communications, we can help.

Who we've worked with

Our team has worked on projects from gaming to finance.

Telecoms to deodorant. Charity to crayons.

“They’ve helped with almost everything: revamping our website, defining our messaging, producing content, setting up webinars and game jams, creating presentations, tidying up our docs – they’re just there when we need them. I couldn’t recommend them more.”
Andrew Walker
Head of Business Development at Gameye
“Working with Avapond has been a game-changer for us. Their efficiency and reliability, coupled with strategic thinking and exceptional transparency, sets them apart. It's refreshing to work with an agency that focuses on delivering results, not upselling.”
Chay Hunter
Product Growth Leader
“We worked with Avapond during our rebrand project and it was a fantastic experience. They came up with the perfect name and developed a tone of voice that truly represents us. Their professional and friendly team made the whole process enjoyable and effective. Highly recommend them!”
Ivan Bravo
Founder at Tinker Makes Perfect
“Lewis was instrumental in getting us off the ground. He offered a flexible approach to working with us as a consulting editor, suggesting post topics, a tone of voice, a writing brief and sourcing writers which worked really well.”
Alasdair Page
It's Not Rocket Surgery
“Sarah brings creative thinking to the table in everything she does. Works fantastically well on a brief, and understands what you want to achieve even before you do. More importantly, she is dedicated to delivering a high-standard.”
Diana Abu-Ziater
Marketing Pro
“I’ve worked with (and for) Lewis for years. And there’s one thing in his repertoire that I’ve always tried to emulate: he sets high standards, for himself and others, and doesn’t compromise on them.”
Matt Phil Carver
Freelance writer and consultant

Which words are right for you?

Let's find them together