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Dare to think.

Good writing always comes down to good thinking.

So we dare to think – to really take the time to get to know your business and brand, understand your problems, and come up with ideas to help you out. We then take those ideas and write them in your tone of voice.

Whether that’s your content, your internal policies, your app, your letters, or your instruction manuals.

Get in touch

Who we are

We specialise in four areas

Which do you need a hand with?

Tone and brand

Define your personality, values and tone. And make sure everybody is writing consistently.

Keep it all consistent

Consulting

Decide your plan and make sure it’s easy to remember. Run workshops, brainstorm and put it all together.

Sort out your strategy

Training

Get your teams up to speed with the best writing practices, or train your AI to write in your tone.

Check out our courses

Writing

Blogs. Ads. User interfaces. Loo signs. Whatever you need, we can write it and make sure it’s in your tone of voice.

See what we can write

Get your writers ready for AI

In the age of AI, we don’t want to see lazy and careless writing seep through the cracks. That’s not the attitude we should have. We should be using AI to give writers more time to think.

So here’s how we can help keep your standards high.

Whip your writers into shape

Everyone is a writer, even if it’s just emails. Whatever their level, we can get your whole team up to speed.

Show you how to use AI well

Never just copy and paste text from ChatGPT. We’ll show you the best practices of using AI.

Train your AI in your tone of voice

Building your own AI? We can work with your AI devs to make sure the dataset it learns from is all in your tone.

Work with us

Do you know how to enthrall a reader? How to engage an audience while explaining a complicated idea? Are you able to conjure up ideas at a snap of a finger?

Or maybe you’re a whizz at Excel, a lord of time and managing projects, or have a keen eye for colour wheels and scribbly art styles?

Whatever your talents, we’d love to hear from you. And if you’re an agency looking to partner up, let us know.

Get in touch

Who we’ve
worked with

Our team has worked on projects from gaming to finance. Telecoms to deodorant. Charity to crayons.

“They’ve helped with almost everything: revamping our website, defining our messaging, producing content, setting up webinars and game jams, creating presentations, tidying up our docs – they’re just there when we need them. I couldn’t recommend them more.”

Andrew Walker
Head of Business Development at Gameye

“Working with Avapond has been a game-changer for us. Their efficiency and reliability, coupled with strategic thinking and exceptional transparency, sets them apart. It's refreshing to work with an agency that focuses on delivering results, not upselling.”

Chay Hunter
Product Growth Leader

“I’ve worked with (and for) Lewis for years. And there’s one thing in his repertoire that I’ve always tried to emulate: he sets high standards, for himself and others, and doesn’t compromise on them.”

Matt Phil Carver
Pen for hire

“Sarah brings creative thinking to the table in everything she does. Works fantastically well on a brief, and understands what you want to achieve even before you do. More importantly, she is dedicated to delivering a high-standard.”

Diana Abu-Ziater
Marketing Pro

“Lewis was instrumental in getting us off the ground. He offered a flexible approach to working with us as a consulting editor, suggesting post topics, a tone of voice, a writing brief and sourcing writers which worked really well.”