Train your team the fundamentals of writing

Online training and markers guide for £99

Great writing starts with great thinking. With this digital guide, you can train your team to write in a friendly and engaging style. Find tips and tricks for clear writing, along with exercises to practice the techniques.

What’s inside?

Writer’s Guide: Get advice on how to write for business, our top ten principles, and multiple training exercises.
Leader’s Guide: Learn all the answers and explanations. So you can work through the Writer’s Guide with your team and mark their exercises.

Get the guide

Train your team to write clearly and naturally

In this digital workbook, your writers will learn how to:

Use clear, simple and persuasive language. Set the foundations for your brand voice.
Cut through the noise. Spot and eliminate confusing jargon and acronyms.
Switch to the active voice. And see when it’s okay to break the rules.
Build trust. Sound genuine by cutting the salesy language.
Lead with the benefits. Help your audience feel the value of your product or service.
Plan and structure. Get a step-by-step framework for writing with confidence.
Review other people’s work. Learn how to give constructive feedback.

Who can benefit from the guides?

Junior to intermediate writers, hiring managers, customer service teams and product managers. Essentially, everyone uses writing in their work.

Marketing and branding teams

Figure out the benefits of your product or service and create marketing copy that’s clear and consistent.

Customer service

Solve problems in a natural and friendly way that’ll improve your satisfaction scores and build a rapport with your customers.

HR Managers

Create a culture that embraces being clear and friendly. And give good or bad news with care and empathy.

Internal comms

Explain what’s changing, so that your people understand, appreciate and embrace what’s happening.

Product managers

Make sure everybody understands what needs to happen, what the deadlines are, and who is responsible for each task.

Sales teams

Persuade people to buy your product or service in a calm and clear style, while building a rapport with your customers.

By the end of this workbook, you’ll:

Write content that not only sells your product but also connects with your audience.
Have a solid foundation for a brand voice.
Set expectations for your writers and new hires.
Understand why clear language works better and the research behind it.

Get the guide

The only box-ticking you should do.

Ask yourself, have I:

put my main point first?
grouped my ideas under subheadings?
used everyday language?
taken out any jargon or acronyms?
made my sentences as short as possible?
written in the active voice?
used contractions where I can?

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So you can improve the language your brand uses, build better relationships with your customers, and fine-tune your strategy.