Skip to main content

Words influence every part of business

We’re Avapond. We’re a consultancy that solves problems by starting with your language.

Everything a business does, from selling products to inspiring staff, relies on words. And if you don’t have the right ones, you don’t get the right reaction.

So that’s where we come in. We diagnose what’s really going wrong and help you fix it. It could be your marketing, your customer journey, your internal comms, or even your business strategy.

Avapond-homepage-min

We help wherever you need us

Brands not resonating. User journeys feeling clunky. Support getting overwhelmed.
Human resources struggling to engage. Whatever problem you're trying to solve, there are usually three parts to it:
 
The thinking, the creating, and the keeping-it-running.

We advise on how to fix the problem

We bridge the gap between what’s happening and what you intended to happen by starting with your communication.

We create all the things you need

We write and design the materials you need to solve your problems. Blogs, websites, brand guidelines, instruction manuals, employee handbooks, even loo signs.

We tend to all the ongoing bits

We help roll out transformation projects, get your people up to speed, refine your materials, and stay on top of any problems.

Problems stem from bad communication

Did you know that workers spend nearly half their week writing?

It doesn't matter if you're a start-up or a global corporation. So many issues lead back to what you're saying and how you're saying it.

Customers not staying loyal

Over two-thirds (68%) of people say they've moved to a competitor because of bad communication.

Projects failing

Almost half (44%) of people claim that communication barriers caused projects to delay or be cancelled.

Losing money

You could be losing around £10,000 an employee from poor communication.

Stress in the workforce

In one report, half of employees (51%) say they're stressed because poor communication.

Wasted time

Over half (63%) of people say they've wasted time because of bad communication.

Get your writers ready for AI

In the age of AI, we don’t want to see lazy and careless writing seep through the cracks.

That’s not the attitude we should have. We should be using AI to give writers more time to think.

So here’s how we can help keep your standards high

Whip your writers into shape

Everyone is a writer, even if it’s just emails. Whatever their level, we can get your whole team up to speed.

Show you how to use AI well

Never just copy and paste text from ChatGPT. We’ll show you the best practices of using AI.

Train your AI in your tone of voice

Building your own AI? We can work with your AI devs to make sure the dataset it learns from is all in your tone.

Who we’ve worked with

Our team have worked on projects from gaming to finance. Telecoms to deodorant. Charity to crayons.

They’ve helped with almost everything: revamping our website, defining our messaging, producing content, setting up webinars and game jams, creating presentations, tidying up our docs – they’re just there when we need them. I couldn’t recommend them more.

Andrew Walker

Head of Business Development at Gameye

Working with Avapond has been a game-changer for us. Their efficiency and reliability, coupled with strategic thinking and exceptional transparency, set them apart. It's refreshing to work with an agency that focuses on delivering results, not upselling.

Chay Hunter

Product Growth Leader

We worked with Avapond during our rebrand project, and it was a fantastic experience. They came up with the perfect name and developed a tone of voice that truly represents us. Their professional and friendly team made the whole process enjoyable and effective. Highly recommend them!

Ivan Bravo

Founder at Tinker Makes Perfect

I’ve worked with (and for) Lewis for years. And there’s one thing in his repertoire that I’ve always tried to emulate: he sets high standards, for himself and others, and doesn’t compromise on them.

Matt Phil Carver

Freelance Writer

Sarah brings creative thinking to the table in everything she does. Works fantastically well on a brief, and understands what you want to achieve even before you do. More importantly, she is dedicated to delivering a high standard.

Diana Abu-Ziater

Marketing Professional

Lewis was instrumental in getting us off the ground. He offered a flexible approach to working with us as a consulting editor, suggesting post topics, a tone of voice, a writing brief and sourcing writers which worked really well.

Alasdair Page

It's not rocket surgery

Read our latest words

Hear our rambles and thoughts on business and words.

Frame 98

Sign up for communication tips and research

Get news and research about business writing, marketing, brand, psychology, and communication through our newsletter. We write about interesting studies, dive into the language behind campaigns, and share our advice.

So you can improve the language your brand uses, build better relationships with your customers, and fine-tune your strategy.