Define your tone of voice.
Are you adventurous? Regal? Silly? The way you talk tells people much more about your brand than your colours or your logo. Voice is personality. It’s what you say that matters.
So we’ll help you decide on your tone, create guidelines for your people to follow and make sure your brand is consistent.
Meet your
language specialist.
Lewis Dowling | Head of words
Your language and tone of voice specialist. With over a decade of experience, Lewis has helped brands in gaming, telecoms, finance, and consumer goods to define their tone and use it across their business.
Good writing helps solve problems
Having a consistent tone of voice can iron out some of the biggest problems that businesses face.
Make your customers happier
Create a tone of voice that connects with your audience, helping to increase your overall customer satisfaction index.
Get more responses
The Behavioural Insights Team found that just making letters easier to understand “often results in a 5% to 10% increase in response rates.”
Soften bad news
Being empathetic can help soften the blow of bad news and lead to better outcomes. In fact, even in the medical industry, good communication can avoid court cases and lead to 90% satisfaction rates on both sides.
Change your culture
Your tone of voice is a practical way to embed your values into everything you do. And can even help ease your people into big changes in how your business runs.
How we can help your brand
How you speak to your employees and customers defines how they view your entire business. Here’s how we can help.
Establish your brand's personality
Your personality is more than just the clothes you wear. It’s what you say. Are you authoritative? Rebellious? Playful? How you speak to your customers and employees defines that personality.
Figure out your brand purpose
We’ll help your figure out your purpose, your mission and your values. And we’ll put it all together into a single narrative that you can communicate around the business.
We'll name your products
Names are important. Descriptive names. Abstract names. Names that catch your attention on the bus. So we help you name things, but also create a system to make sure that your future names follow the same rules.
Create guides and templates
Once you have your tone of voice and messaging, you want to make sure everyone is using it consistently. We’ll create guides and templates for your team to follow. And if you already have one, we can tweak it to reflect your new personality.