We can train your team, or even your AI.
Everybody can write, but sometimes they need a little hands-on experience.
Help your crew to write well
We can build training sessions in any style you need, whether that’s short one-hour bursts or full-day workshops. Whatever suits your team and helps you learn the skills you need.
Get your trainers up to speed
We can take one of your writers under our wing and teach them what we know. So you’ll have your very own tone-of-voice expert in-house who can train your writers in your tone.
Teach your AI your tone of voice
AI is going to stick around. And right now, the biggest companies are building their own in-house AI tools. But like people, those tools need training. Especially when it comes to tone of voice.
So we can work with your AI devs to make sure the dataset it learns from is all in your unique tone and personality.
Teach your people to write.
Writing 101
The age-old advice that you probably weren’t taught in school. (Or you forgot.) This course makes sure you know the tricks and tips that professional writers use to make sure their writing is clear and simple.
Teach your tone
Every tone is different. How do you sound adventurous? Rebellious? Serious? Whatever your brand’s personality, we’ll help teach your people the principles and techniques they’ll need to stay consistent.
Present like a pro
Building a presentation is more than slapping a few words on a slide. It’s about telling a story and changing slides at just the right time to deliver the punchline. Learn how to write and present a killer presentation.
Creating compelling content
Writing a blog or whitepaper isn’t just about the words. It’s about finding the angle and researching your point. Learn how professional writers approach content and how to create a compelling narrative.
Ace your user experience
How do you deal with giving bad news? How do you persuade a customer to pay an invoice? How do you make writing accessible? Learn how to write with the customer experience in mind.
Inspire with internal comms
Once we’ve helped you with your brand’s narrative, learn the writing techniques that make writing engaging. Find out how to communicate your purpose and values. How to tell your story. And how to inspire new hires to come and work for you.
Train your writers to be trainers.
Writing and training are two separate skills.
You might have the most talented writers in your ranks. But you’ll always have in-experienced writers who need that extra bit of training. And to train well is a whole new mindset.
We can train up one (or a handful) of your writers to be an expert. We’ll show them the ins and outs of tone of voice, core exercises and techniques, and guides to follow. So that when you get a new hire, or need to freshen up someones writing skills, you can tackle this in-house.
Train your AI in your tone of voice.
When building your own AI, you need to make sure the original data is the best it can be. Otherwise, you’ll end up rewriting all the content and campaigns your AI tool creates.
That’s where we come in. We tackle this in five steps.
1. Define your tone. We’ll help create your tone of voice and make sure everybody agrees on it.
2. Audit your content. We can help you find the writing you need to include and check whether you want to include or rewrite it.
3. Rewrite everything. We can get all the pieces up to speed before they enter into your dataset.
4. Tag the documents correctly. We’ll work with your AI developers to figure out how you want to tag your writing and help set the testing criteria. We can also go through and manually tag the pieces.
5. Keep an eye on your writing. We can regularly check whether you’re staying on tone and whether you need to make any changes to your AI.
Customise your experience.
Every business is different.
We tailor our sessions to suit your team, using examples from your own industry and business. You’ll get practical advice that applies to your customers and suits your brand’s tone of voice.