Define your tone of voice.
How you speak to your employees and customers defines how they view your entire business.
Good writing helps solve problems
Having a consistent tone of voice can iron out some of the biggest problems that businesses face.
Make your customers happier
Create a tone of voice that connects with your audience, helping to increase your overall customer satisfaction index.
Get more responses
The Behavioural Insights Team found that just making letters easier to understand “often results in a 5% to 10% increase in response rates.”
Soften bad news
Being empathetic can help soften the blow of bad news and lead to better outcomes. In fact, even in the medical industry, good communication can avoid court cases and lead to 90% satisfaction rates on both sides.
Change your culture
Your tone of voice is a practical way to embed your values into everything you do. And can even help ease your people into big changes in how your business runs.
Establish your brand's personality
While your design shows your brand’s personality at a glance, your tone of voice can communicate much more subtle concepts. Are you authoritative? Rebellious? Playful? How you speak to your customers and employees defines that personality.
Meet your
language specialist
Lewis Dowling | Head of words
Your language and tone of voice specialist. With over a decade of experience, Lewis has helped brands in gaming, telecoms, finance, and consumer goods to define their tone and use it across their business.