Clear a path to your goals

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Avapond is a Bristol consultancy for founders and growing businesses. We work backwards from the goal you want to hit, find out what's actually in the way, and build what you need to get there.

A Bristol consultancy for founders and growing businesses. We work backwards from your goal and clear what's in the way.

Some of the people we have worked with

  • Cancer Research UK
  • Capital One
  • Telefónica
  • GameAnalytics
  • Runware
  • Geo
  • LinearB
  • Gameye
  • Odeeo
  • Coda
  • Coding Dojo
  • Porto Bristol
ViewingOur services
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Who we are

Learn about how we work and how we think.

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What does Avapond do?

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The thinking behind "Dare to think"

Runware needed help hiring, and that's how Avapond found me. They didn't just place me and leave: onboarding, processes, campaigns, all done alongside us. It never felt like outside help. It felt like they had as much riding on it as we did.
Olena TrifanCreative Technologist · Runware

Pick your goal

See what we'd do for the goal you're trying to hit.

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Attract more customers

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Keep customers loyal

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Stand out from your competitors

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Motivate your team

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Streamline how you work

Ready to talk

Book a chat, or drop by one of our events.

Talk to us

Talk to us

In person

The Ponder Sessions

Our fortnightly get-together in Bristol. Ask us when the next one is.

Stand out from your competitors

Far too many businesses simply follow their industry. A rival tries something and it works. They copy it, and it falls flat.

It feels safe to follow the crowd, but it's a trap. You're making decisions on second-hand information. You don't know why they chose that messaging, that design, or that pricing model. So you end up doing everything 'right' and seeing no results.

Where to look

There's a deeper problem, too

Customers need a reason to choose you, and that starts with being noticed at all. People group similar things together. You don't see individual grains of rice, you see one pile. Put a raisin in there and you'll spot it instantly.

It doesn't need to be much. A red grain stands out in a sea of white. But if you look, sound, and offer the same as everyone else, you vanish into the group. Find the traits your whole industry shares and ask: is there a way we can break away? Language, colours, features, pricing, or strategy.

Ninety grains of rice and one raisin. You saw it before you finished reading this line.

What we'd do

Find your differentiator

What sets you apart has to be genuine. To find it, we dig into your culture.

  1. Find the common trends

    We look at what your industry is doing and see which assumptions we can challenge.

    Advise

  2. Speak with your customers

    Focus groups and surveys to find their pain points and what decides between you and a competitor. Price? Quality? Values?

    Advise

  3. Investigate your business and culture

    We speak with your teams, figure out your personality, and dig into what really sets you and your product apart.

    Advise

  4. Put together a plan

    Practical advice and a strategy for how to stand out.

    Advise

  5. Create the pieces you need

    The material you need to follow through on that plan.

    Create

  6. Check it's working

    Tracking to see whether the changes made a difference, and a revisit of the plan if they haven't.

    Tend

Check first

Have you got the right goal?

Standing out is clearly important. But is that really your objective? There could be something else going on.

  • Goal

    Do you need to attract more customers?

    Once you've got their attention, you still have to convince them to buy. Getting noticed is half the battle.

    Read more
  • Goal

    Do you need to keep customers loyal?

    If people buy from you but leave faster than you gain them, you still won't grow.

    Read more
  • Goal

    Do you need to streamline how you work?

    The best strategy in the world won't work if you don't have the time to do it all.

    Read more

Tell us your goal

Start with a 30-minute call. We'll audit your assumptions, look at what's actually happening in your business, and clear a path to your goal.

Get in touch