Clear a path to your goals

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We're Avapond. We're like business detectives: we challenge your assumptions, figure out the real culprit standing in your way, and build whatever you need to get there.

We're Avapond. We're like business detectives. Challenge your assumptions. Figure out the culprit. And build whatever you need to get there.

Some of the people we have worked with

  • Cancer Research UK
  • Capital One
  • Telefónica
  • GameAnalytics
  • Runware
  • Geo
  • LinearB
  • Gameye
  • Odeeo
  • Coda
  • Coding Dojo
  • Porto Bristol
ViewingOur services
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Who we are

Learn about how we work and how we think.

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What does Avapond do?

Avapond is a Bristol consultancy that works backwards from your goal. We find what’s really in your way and help you fix it for good.

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The thinking behind "Dare to think"

Good decisions take time to think through. That’s why we’re called Avapond. Meet the Bristol team and the values behind how we work.

Runware needed help hiring, and that's how Avapond found me. They didn't just place me and leave: onboarding, processes, campaigns, all done alongside us. It never felt like outside help. It felt like they had as much riding on it as we did.
Olena TrifanCreative Technologist · Runware

Pick your goal

See what we'd do for the goal you're trying to hit.

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Attract more customers

If marketing brings traffic but sales stay flat, the gap is usually between your teams. We look at the whole business to find it and close it.

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Keep customers loyal

Every customer you lose is one more you need to win just to stand still. We find where people leave your customer journey early and help you keep them.

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Stand out from your competitors

Copying what works for your rivals rarely works for you. We dig into your business to find what genuinely sets you apart and help you show it.

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Motivate your team

A team with clear, shared values makes better decisions and sticks around. We help you define what you stand for and build a culture that keeps good people.

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Streamline how you work

Automate a broken process and you just do the wrong thing faster. We map how your whole business fits together, then fix the bottlenecks that matter.

Ready to talk

Book a chat, or drop by one of our events.

Talk to us

Talk to us

Get in touch with Avapond. Tell us what you’re trying to achieve and we’ll get back to you within a working day.

In person

Next event: Business Blind Spots [Nov 3rd]

We're running talks, webinars and workshops.

Stand out from your competitors

Far too many businesses simply follow their industry. A rival tries something and it works. They copy it, and it falls flat.

It feels safe to follow the crowd, but it's a trap. You're making decisions on second-hand information. You don't know why they chose that messaging, that design, or that pricing model. So you end up doing everything 'right' and seeing no results.

There's a deeper problem, too

Customers need a reason to choose you, and that starts with being noticed at all. People group similar things together. You don't see individual grains of rice, you see one pile. Put a raisin in there and you'll spot it instantly.

It doesn't need to be much. A red grain stands out in a sea of white. But if you look, sound, and offer the same as everyone else, you vanish into the group. Find the traits your whole industry shares and ask: is there a way we can break away? Language, colours, features, pricing, or strategy.

Ninety grains of rice and one raisin. You saw it before you finished reading this line.

Find your differentiator

What sets you apart has to be genuine. To find it, we dig into your culture.

  1. Find the common trends

    We look at what your industry is doing and see which assumptions we can challenge.

    Advise

  2. Speak with your customers

    Focus groups and surveys to find their pain points and what decides between you and a competitor. Price? Quality? Values?

    Advise

  3. Investigate your business and culture

    We speak with your teams, figure out your personality, and dig into what really sets you and your product apart.

    Advise

  4. Put together a plan

    Practical advice and a strategy for how to stand out.

    Advise

  5. Create the pieces you need

    The material you need to follow through on that plan.

    Create

  6. Check it's working

    Tracking to see whether the changes made a difference, and a revisit of the plan if they haven't.

    Tend

Have you got the right goal?

Standing out is clearly important. But is that really your objective? There could be something else going on.

  • Goal

    Do you need to attract more customers?

    Once you've got their attention, you still have to convince them to buy. Getting noticed is half the battle.

    Read more
  • Goal

    Do you need to keep customers loyal?

    If people buy from you but leave faster than you gain them, you still won't grow.

    Read more
  • Goal

    Do you need to streamline how you work?

    The best strategy in the world won't work if you don't have the time to do it all.

    Read more

Tell us your goal

Start with a 30-minute call. We'll audit your assumptions, look at what's actually happening in your business, and clear a path to your goal.

Get in touch