Clear a path to your goals

Get in touch

Avapond is a Bristol consultancy for founders and growing businesses. We work backwards from the goal you want to hit, find out what's actually in the way, and build what you need to get there.

A Bristol consultancy for founders and growing businesses. We work backwards from your goal and clear what's in the way.

Some of the people we have worked with

  • Cancer Research UK
  • Capital One
  • Telefónica
  • GameAnalytics
  • Runware
  • Geo
  • LinearB
  • Gameye
  • Odeeo
  • Coda
  • Coding Dojo
  • Porto Bristol
ViewingOur services
Board view

Who we are

Learn about how we work and how we think.

Pages

What does Avapond do?

Pages

The thinking behind "Dare to think"

Runware needed help hiring, and that's how Avapond found me. They didn't just place me and leave: onboarding, processes, campaigns, all done alongside us. It never felt like outside help. It felt like they had as much riding on it as we did.
Olena TrifanCreative Technologist · Runware

Pick your goal

See what we'd do for the goal you're trying to hit.

Pages

Attract more customers

Pages

Keep customers loyal

Pages

Stand out from your competitors

Pages

Motivate your team

Pages

Streamline how you work

Ready to talk

Book a chat, or drop by one of our events.

Talk to us

Talk to us

In person

The Ponder Sessions

Our fortnightly get-together in Bristol. Ask us when the next one is.

Keep customers loyal

A bucket with a hole takes twice as long to fill as one without. It's the same in business. Every customer you lose is another you need to gain, just to break even.

And once they've left, it's even harder to win them back. It can ripple out and affect your reputation with others, making it harder and harder to find new customers. So if your business isn't growing as fast as you want, it isn't always down to your marketing.

Where to look

Look through the customer journey

Before you can learn anything, you need to figure out exactly when you expect a customer to naturally leave. There is always a point where somebody outgrows you or changes their lifestyle. A graphic designer who retires is not likely to keep subscribing to your software.

Once you know that natural end, you can look for where people are leaving early. Are they going to a competitor? Are they frustrated with you? Are they trying you out and not fully committed? Or did you solve their problem and offer nothing to keep them around?

  1. They arrive

    Somebody buys, and starts using what you sold them.

  2. They settle in

    It does its job. Nothing has gone wrong yet.

  3. Leaving early?

    They drift

    A competitor, a frustration, or a problem you solved and never followed.

  4. The natural end

    They genuinely outgrow you. This one is fine — it is the line the others are measured against.

Every journey has a point where a customer moves on for good reasons. The work is finding everyone who left before it.

You might keep some of them around with extra products or services. But mostly you want to iron out the wrinkles, and make sure you never give anybody a reason to switch.

What we'd do

Plug the gaps

Finding those holes isn't easy, but the process is always the same.

  1. Walk through the entire process

    We look through the customer journey from beginning to end and see exactly what is happening.

    Advise

  2. Speak to your customers

    We interview and run focus groups with your customers — both happy and furious — to hear why they stay and why they leave.

    Advise

  3. Plan to fix the problems

    Whatever causes a customer to leave, we come up with a strategy to keep them around for as long as possible.

    Advise

  4. Create the pieces you need

    We make the materials and work with your team to sort out those problems and roll out the plan.

    Create

  5. Keep checking in

    We set up how you will track whether the plan worked, and make sure somebody is regularly looking at the flow.

    Tend

Check first

Have you got the right goal?

Keeping customers and turning them into fans isn't just about your product. It's about your people and your values. Every interaction is a chance to show why you're better than the competition. So ask yourself:

  • Goal

    Do you need to motivate your team?

    Make sure your people live your values in every decision they make. Cultivate a culture your customers will be proud to support.

    Read more
  • Goal

    Do you need to stand out from your competitors?

    If your customers keep swapping to the competition, is it because they don't see enough difference between you?

    Read more
  • Goal

    Do you need to streamline how you work?

    The more time you have for your customers, the more likely they are to stick around. Fiddling with clunky processes is time you never get back.

    Read more

Tell us your goal

Start with a 30-minute call. We'll audit your assumptions, look at what's actually happening in your business, and clear a path to your goal.

Get in touch