Clear a path to your goals

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Avapond is a Bristol consultancy for founders and growing businesses. We work backwards from the goal you want to hit, find out what's actually in the way, and build what you need to get there.

A Bristol consultancy for founders and growing businesses. We work backwards from your goal and clear what's in the way.

Some of the people we have worked with

  • Cancer Research UK
  • Capital One
  • Telefónica
  • GameAnalytics
  • Runware
  • Geo
  • LinearB
  • Gameye
  • Odeeo
  • Coda
  • Coding Dojo
  • Porto Bristol
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Who we are

Learn about how we work and how we think.

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What does Avapond do?

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The thinking behind "Dare to think"

Runware needed help hiring, and that's how Avapond found me. They didn't just place me and leave: onboarding, processes, campaigns, all done alongside us. It never felt like outside help. It felt like they had as much riding on it as we did.
Olena TrifanCreative Technologist · Runware

Pick your goal

See what we'd do for the goal you're trying to hit.

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Attract more customers

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Keep customers loyal

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Stand out from your competitors

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Motivate your team

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Streamline how you work

Ready to talk

Book a chat, or drop by one of our events.

Talk to us

Talk to us

In person

The Ponder Sessions

Our fortnightly get-together in Bristol. Ask us when the next one is.

Attract more customers

If you could just get in front of more people, you'd sell more. More adverts, more content, more events.

But despite your best efforts the website isn't quite doing the job, you're constantly putting out fires, and everything has to go through you to be up to standard. Or it's working, but far too slowly.

Where to look

You need to dig into everything

That feeling comes from each team doing its own tasks well without asking whether those tasks serve the bigger goal. Marketing chases headlines that drive traffic but don't convert. Sales converts but doesn't build the brand. Product adds features nobody asked for.

Imagine the best cafe in the world, every seat packed. If it's full of people on laptops, you won't sell much coffee. You need different customers, or a waiter taking orders. Where's your gap? The only way to know is to look at the whole business, start to finish.

  • Marketing

    Catchy headlines that drive traffic.

    Missing: converting

  • Sales

    Focused on closing the deal.

    Missing: building the brand

  • Product

    Adding features.

    Missing: what customers want

Each team does its job well. The gap is between them, and nobody owns it.

What we'd do

We own the goal, not the project

We don't come in with preconceptions. We audit your assumptions.

  1. Get the lay of the land

    We look at your competitors, run focus groups with your customers, research the market, and check the state of your industry.

    Advise

  2. Dive into your business

    We investigate the entire customer journey, speak to every team, review your revenue streams, and check your processes.

    Advise

  3. Come up with a plan

    We bring it together into a strategy the whole company can follow. Practical tasks every team can do.

    Advise

  4. Follow through

    We create the pieces you need to follow the plan. Guidelines, materials, websites, campaigns. If we don't have the skills in house, our freelancer army fills the gaps.

    Create

  5. Check it worked

    We put in the analytics, report on how it's running, and tweak the plan if needed.

    Tend

Check first

Have you got the right goal?

It's tempting to think growth means more customers. But there may be another reason you can't reach your objective.

  • Goal

    Do you need to stand out from your competitors?

    You may be getting in front of the right people, but they're not choosing you over the competition.

    Read more
  • Goal

    Do you need to keep customers loyal?

    Growth isn't only about how many people you reach. If customers leave faster than you gain them, you'll never grow.

    Read more
  • Goal

    Do you need to streamline how you work?

    Processes that take too long, or automation of something that doesn't work in the first place.

    Read more

Tell us your goal

Start with a 30-minute call. We'll audit your assumptions, look at what's actually happening in your business, and clear a path to your goal.

Get in touch