How you speak to your employees and customers defines how they view your entire business.
Having a consistent tone of voice can iron out some of the biggest problems that businesses face.
Create a tone of voice that connects with your audience, helping to increase your overall customer satisfaction index.
The Behavioural Insights Team found that just making letters easier to understand “often results in a 5% to 10% increase in response rates.”
Being empathetic can help soften the blow of bad news and lead to better outcomes. In fact, even in the medical industry, good communication can avoid court cases and lead to 90% satisfaction rates on both sides.
Your tone of voice is a practical way to embed your values into everything you do. And can even help ease your people into big changes in how your business runs.
While your design shows your brand’s personality at a glance, your tone of voice can communicate much more subtle concepts. Are you authoritative? Rebellious? Playful? How you speak to your customers and employees defines that personality.
Your language and tone of voice specialist. With over a decade of experience, Lewis has helped brands in gaming, telecoms, finance, and consumer goods to define their tone and use it across their business.