We joined as interim marketing manager to steady the familiar startup chaos: a website that undersold the product, no CRM, no content, and no system for any of it. The brief was to turn our hand to anything. So we did.
A serious product with no awareness
Gameye runs game servers for studios: the orchestration layer that spins servers up and down as players arrive and leave. It's a technical product for a technical audience, and it works.
The problem was that nobody could tell. The website didn't explain what the platform did or prove that it did it well. There were no case studies, no performance numbers, and no content that a studio's engineering lead would stop to read. Behind the scenes there was no CRM, no email workflow, and no system for turning interest into conversations.
That's normal for an early-stage company. Everybody's building the product. Marketing is whoever has a spare hour. Gameye needed somebody whose whole job it was, without the six months it takes to hire that person.
The full spectrum of what an early-stage company needs
We came in as interim marketing manager and took on whatever the week needed. Three strands ran through it:
Website and design
A complete refresh. We moved the site to WordPress, redesigned it from the ground up with a cleaner, more modern look, and rebuilt the content so it actually showcased the orchestration capabilities. Case studies, performance metrics, and technical pages were written for the people who'd be evaluating the platform. Budget was limited, so we worked towards their goals and prioritised what was important.
Content and strategy
A content marketing strategy with real customer wins at the centre of it. We wrote the blog posts and case studies, including one on how Nableel handled 300% more players than they'd planned for. In gaming infrastructure, that's the kind of story that earns trust: not a feature list, but a night where the servers held.
Operations and systems
The part nobody sees. We set up HubSpot from scratch, structured the email marketing workflows, managed the social channels, and handled events and budgeting. The plumbing that lets a company function once the interim manager has gone.
“They’ve helped with almost everything: revamping our website, defining our messaging, producing content, setting up webinars and game jams, creating presentations, tidying up our docs – they’re just there when we need them. I couldn’t recommend them more.” – Andrew Walker, Head of Business Development at Gameye
By the time we handed over, Gameye had a website that explained the product, a case study that proved it, and a CRM that could follow up on both.
Olena TrifanCreative Technologist · Runware